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    • Social Media Marketing

    Social Media Marketing Courses Online

    Learn social media marketing for brand promotion. Understand social media strategies, content creation, and analytics.

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    Explore the Social Media Marketing Course Catalog

    • Status: Free
      Free
      C

      Coursera Instructor Network

      GenAI for Social Media Marketing Specialists

      Skills you'll gain: Generative AI, Campaign Management, Social Media Marketing, Social Media, Social Media Content, Content Creation, Innovation, Marketing Automation, Social Media Campaigns, Prompt Engineering, Instagram, Customer Engagement, Marketing Strategies, Data-Driven Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      16 reviews

      Intermediate · Course · 1 - 4 Weeks

    • A

      Adobe

      Social Media Content and Strategy

      Skills you'll gain: Social Media Content, Target Audience, Content Creation, Social Media Strategy, Content Performance Analysis, Social Media Marketing, Social Media Management, Customer Engagement, Content Strategy, Data Ethics, Branding, Multimedia, Scheduling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      122 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      G

      Goldman Sachs

      Digital Marketing Strategy with Goldman Sachs 10,000 Women

      Skills you'll gain: Social Media Campaigns, Social Media, Paid media, Digital Media Strategy, Online Advertising, Search Engine Marketing, Digital Advertising, Digital Marketing, Pay Per Click Advertising, Marketing Strategy and Techniques, Owned Media, Marketing Planning, Earned Media

      4.7
      Rating, 4.7 out of 5 stars
      ·
      663 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Viral Marketing and How to Craft Contagious Content

      Skills you'll gain: Content Marketing, Social Media Strategy, Consumer Behaviour, Influencing, Marketing Communications, Social Media Marketing, Persuasive Communication, Social Media, Advertising, Brand Strategy, Marketing, Marketing Psychology, Storytelling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.3K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Build a social media presence for your business using Canva

      Skills you'll gain: Target Audience, Content Creation, Social Media Content, Social Media, Content Strategy, Marketing Materials, Social Media Marketing, Social Media Strategy, Marketing Design, Branding

      4.6
      Rating, 4.6 out of 5 stars
      ·
      62 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Small Business Marketing Using YouTube

      Skills you'll gain: Marketing Analytics, Video Production, Social Media Marketing, Business Marketing, Marketing Channel, Customer Engagement, Gmail, Target Audience, Content Creation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • M

      Meta

      Measure and Optimize Social Media Marketing Campaigns

      Skills you'll gain: Marketing Analytics, Social Media Marketing, Social Media Campaigns, Marketing Effectiveness, Social Media Strategy, Digital Advertising, Advertising Campaigns, Social Media, Data Analysis, Data Presentation, Marketing, Business Metrics, Statistical Reporting, Facebook, A/B Testing, Key Performance Indicators (KPIs), Marketing Communications, Performance Reporting, Return On Investment, Presentations

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • D

      Digital Marketing Institute

      Social Media and Digital Marketing Fundamentals

      Skills you'll gain: Digital Media Strategy, Social Media Marketing, Content Marketing, Digital Marketing, Marketing, Social Media, Marketing Strategies, Digital Content, Social Media Strategy, Integrated Marketing Communications, Consumer Behaviour, Digital Transformation, Content Strategy, Scheduling, Target Audience, Customer Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      351 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New AI skills
      New AI skills
      A

      Adobe

      Adobe Content Creator

      Skills you'll gain: Color Theory, Social Media Content, Target Audience, Video Production, Typography, Color Matching, Multimedia, Content Creation, Generative AI, Graphic and Visual Design, Social Media Strategy, Content Performance Analysis, Social Media Marketing, Visual Design, Storyboarding, Design, Prompt Engineering, Adobe Creative Cloud, Data Ethics, Artificial Intelligence

      4.7
      Rating, 4.7 out of 5 stars
      ·
      755 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      How to Set Up a Facebook Ads Campaign

      Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Online Advertising, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Budgeting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      379 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      University of Illinois Urbana-Champaign

      Digital Marketing

      Skills you'll gain: Data Storytelling, Online Advertising, Marketing Analytics, Keyword Research, Email Marketing, Digital Media Strategy, Digital Advertising, Google Analytics, Analytics, Marketing Communications, Content Marketing, Social Media Marketing, Marketing, Digital Marketing, Web Analytics, Marketing Strategies, Integrated Marketing Communications, Performance Analysis, Trend Analysis, Consumer Behaviour

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New AI skills
      New AI skills
      G

      Google

      Google Data Analytics

      Skills you'll gain: Data Storytelling, Rmarkdown, Data Literacy, Data Visualization, Data Presentation, Data Ethics, Interactive Data Visualization, Data Cleansing, Interviewing Skills, Data Validation, Ggplot2, Tableau Software, Presentations, Spreadsheet Software, Data Analysis, Data Visualization Software, Stakeholder Communications, Dashboard, Sampling (Statistics), R Programming

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      167K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    Social Media Marketing learners also search

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    In summary, here are 10 of our most popular social media marketing courses

    • GenAI for Social Media Marketing Specialists: Coursera Instructor Network
    • Social Media Content and Strategy: Adobe
    • Digital Marketing Strategy with Goldman Sachs 10,000 Women: Goldman Sachs
    • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
    • Build a social media presence for your business using Canva: Coursera Project Network
    • Small Business Marketing Using YouTube: Coursera Project Network
    • Measure and Optimize Social Media Marketing Campaigns: Meta
    • Social Media and Digital Marketing Fundamentals: Digital Marketing Institute
    • Adobe Content Creator: Adobe
    • How to Set Up a Facebook Ads Campaign: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Social media marketing courses typically cover a broad range of essential skills including:

    • Social media strategy and planning
    • Creating and curating engaging content
    • Utilizing platforms like Meta, Instagram, X, and LinkedIn
    • Digital advertising and promotions on social media
    • Analytics and data analysis to measure campaign effectiveness
    • SEO techniques for enhancing online visibility
    • Community management and customer engagement strategies
    • Crisis management and brand reputation monitoring‎

    No prior marketing experience is necessary to begin with beginner social media marketing courses. The program offerings are designed to support learners at all levels:

    • Newcomers can start with the basics of social media platforms and simple content creation.
    • Intermediate learners can develop targeted marketing campaigns and learn to analyze engagement data.
    • Advanced professionals can refine large-scale strategies and explore integrated digital marketing techniques.‎

    Social media marketing courses on Coursera offer various credential options:

    • Certifications in comprehensive social media marketing
    • Professional certificates from industry leaders
    • Specialized course certificates that focus on particular skills such as influencer marketing or social media analytics
    • These certificates can be instrumental in validating your skills and for enhancing your professional profile on platforms like LinkedIn.‎

    Skills in social media marketing can lead to diverse roles in the marketing and communications sectors including:

    • Social Media Manager
    • Digital Marketing Specialist
    • Content Strategist
    • Brand Manager
    • SEO Specialist
    • Community Manager
    • Professionals in these roles use their social media marketing skills to build brand awareness, engage with customers, and drive sales and traffic through targeted digital campaigns.‎

    Yes, Coursera offers a variety of free courses across many topics, including social media marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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