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    • Market Research

    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • I

      IBM

      DevOps, Cloud, and Agile Foundations

      Skills you'll gain: User Story, Cloud Computing Architecture, Agile Software Development, Cloud Services, Agile Methodology, Kanban Principles, DevOps, Backlogs, Cloud Security, Cloud Infrastructure, Sprint Retrospectives, Cloud Platforms, Agile Project Management, Cloud Computing, Agile Product Development, Cloud-Native Computing, Cloud Storage, CI/CD, Test Driven Development (TDD), Scrum (Software Development)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      12K reviews

      Beginner · Specialization · 3 - 6 Months

    • M

      Meta

      Meta Front-End Developer

      Skills you'll gain: Jest (JavaScript Testing Framework), Version Control, UI/UX Research, Usability Testing, Responsive Web Design, Data Structures, Unix Commands, HTML and CSS, Git (Version Control System), Persona (User Experience), GitHub, Interaction Design, User Experience Design, User Interface and User Experience (UI/UX) Design, Bootstrap (Front-End Framework), React.js, Mobile Development, Front-End Web Development, Algorithms, Web Development Tools

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      22K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • J

      Johns Hopkins University

      Clinical Trials Operations

      Skills you'll gain: Clinical Data Management, Clinical Trials, Sample Size Determination, Clinical Research, Data Quality, Healthcare Ethics, Quality Assurance, Data Cleansing, Regulatory Compliance, Data Integrity, Data Governance, Microsoft Excel, Statistical Reporting, Data Compilation, Data Collection, Scientific Methods, Biostatistics, Data Sharing, Statistical Analysis, Patient Safety

      4.7
      Rating, 4.7 out of 5 stars
      ·
      494 reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      AI Foundations for Everyone

      Skills you'll gain: Prompt Engineering, ChatGPT, Large Language Modeling, Generative AI, Artificial Intelligence, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), OpenAI, Workflow Management, Applied Machine Learning, Deep Learning, Artificial Neural Networks, Governance, Machine Learning, Automation, Application Deployment, Digital Transformation, Business Transformation, IBM Cloud, Business Technologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      26K reviews

      Beginner · Specialization · 3 - 6 Months

    • É

      École Polytechnique

      How to Write and Publish a Scientific Paper (Project-Centered Course)

      Skills you'll gain: Peer Review, Journals, Scientific Methods, Writing, Research, Research Design, Research Methodologies, Editing, Style Guides, Ethical Standards And Conduct, Data Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.7K reviews

      Mixed · Course · 1 - 4 Weeks

    • D
      S

      Multiple educators

      Machine Learning

      Skills you'll gain: Unsupervised Learning, Supervised Learning, Machine Learning Methods, Classification And Regression Tree (CART), Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Machine Learning Algorithms, Machine Learning, Jupyter, Data Ethics, Decision Tree Learning, Tensorflow, Scikit Learn (Machine Learning Library), Artificial Intelligence, NumPy, Predictive Modeling, Deep Learning, Reinforcement Learning, Random Forest Algorithm, Feature Engineering

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      33K reviews

      Beginner · Specialization · 1 - 3 Months

    • M

      Macquarie University

      Excel Skills for Business

      Skills you'll gain: Microsoft Excel, Dashboard, Excel Formulas, Spreadsheet Software, Data Visualization, Excel Macros, Data Validation, Data Analysis Expressions (DAX), Data Cleansing, Data Modeling, Financial Forecasting, Predictive Modeling, Financial Modeling, Workflow Management, Finance, Data Management, Business Intelligence Software, Consolidation, Data Integrity, Data Entry

      4.9
      Rating, 4.9 out of 5 stars
      ·
      62K reviews

      Beginner · Specialization · 3 - 6 Months

    • N

      Novartis

      Clinical Trials: Good Clinical Practice

      Skills you'll gain: Clinical Research, Clinical Trials, Healthcare Ethics, Patient Education And Counseling, Record Keeping, Medical Science and Research, Regulatory Compliance, Document Management, Medical Privacy, Patient Safety, Risk Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      494 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of Virginia Darden School Foundation

      IBM & Darden Digital Strategy

      Skills you'll gain: Strategic Thinking, Digital Transformation, Business Strategy, Cloud Computing Architecture, Competitive Analysis, Cloud Services, Large Language Modeling, Business Transformation, Cloud Security, Cloud Infrastructure, Big Data, Cloud Platforms, Data Analysis, Statistical Analysis, Cloud Computing, Artificial Intelligence, Generative AI, Data Ethics, Product Lifecycle Management, Business Technologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      45K reviews

      Beginner · Specialization · 3 - 6 Months

    • D

      DeepLearning.AI

      Improving Deep Neural Networks: Hyperparameter Tuning, Regularization and Optimization

      Skills you'll gain: Tensorflow, Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Performance Tuning, Artificial Neural Networks, Machine Learning Algorithms, Analysis, Debugging

      4.9
      Rating, 4.9 out of 5 stars
      ·
      63K reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Foundations of Positive Psychology

      Skills you'll gain: Resilience, Goal Setting, Emotional Intelligence, Positivity, Personal Development, Optimism, Research Methodologies, Overcoming Obstacles, Research Design, Empathy, Productivity, Cognitive flexibility, Relationship Building, Self-Awareness, Qualitative Research, Research, Positive Behavior Support, Psychology, Self-Motivation, Critical Thinking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      D

      Deep Teaching Solutions

      Learning How to Learn: Powerful mental tools to help you master tough subjects

      Skills you'll gain: Learning Strategies, Time Management, Human Learning, Willingness To Learn, Productivity, Growth Mindedness, Mental Concentration, Creativity, Problem Solving, Self-Discipline, Cognitive flexibility, Stress Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      92K reviews

      Beginner · Course · 1 - 4 Weeks

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…456…303

    In summary, here are 10 of our most popular market research courses

    • DevOps, Cloud, and Agile Foundations: IBM
    • Meta Front-End Developer: Meta
    • Clinical Trials Operations: Johns Hopkins University
    • AI Foundations for Everyone: IBM
    • How to Write and Publish a Scientific Paper (Project-Centered Course): École Polytechnique
    • Machine Learning: DeepLearning.AI
    • Excel Skills for Business: Macquarie University
    • Clinical Trials: Good Clinical Practice: Novartis
    • IBM & Darden Digital Strategy: University of Virginia Darden School Foundation
    • Improving Deep Neural Networks: Hyperparameter Tuning, Regularization and Optimization: DeepLearning.AI

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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