Get ready to demonstrate your digital marketing and growth hacking skills in this hands-on, real-world style capstone project. In this capstone, you’ll apply your skills to design and execute a complete digital marketing campaign for a hypothetical brand—combining strategy, creativity, and analytics.
Capstone Project: Digital Marketing and Growth Hacking
Capstone Project: Digital Marketing and Growth Hacking
This course is part of IBM Digital Marketing and Growth Hacking Professional Certificate
Instructors: IBM Skills Network Team
Included with 
Gain insight into a topic and learn the fundamentals.
Advanced level
Recommended experience
8 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Demonstrate your digital marketing and AI skills in this portfolio-worthy capstone project that will stand out to employers
Design and execute a digital marketing strategy using core concepts from SEO, content marketing, paid advertising, social media, and email marketing
Develop campaign assets, including briefs, content plans, ad strategies, email sequences, and AI-enhanced materials tailored to a target audience
Apply practical skills in audience targeting, budgeting, channel selection, and performance forecasting to simulate real-world marketing challenges
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
12 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your Marketing expertise
This course is part of the IBM Digital Marketing and Growth Hacking Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from IBM
There are 6 modules in this course
Campaign Strategy and Audience Targeting set the foundation for your digital marketing campaign. In this module, you will kickstart your capstone project by selecting a hypothetical product or service and clearly defining its business goals. You will then craft SMART marketing objectives aligned with those goals, identify the most effective digital channels to reach your audience, and build detailed customer personas using both demographic and psychographic insights. By the end of this module, you will have a strategic campaign brief that guides the development of all other components. This foundational work ensures your entire campaign is goal-driven, audience-centered, and aligned with real-world marketing practices.
What's included
2 videos1 reading3 assignments4 plugins
What's included
2 videos3 assignments4 plugins
What's included
2 assignments4 plugins
What's included
2 assignments3 plugins
What's included
2 assignments3 plugins
What's included
4 videos2 readings
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
This course is designed for anyone looking to put their digital marketing knowledge into practice and build a job-ready portfolio. It is suitable for:
Marketing professionals looking to upskill, refresh their knowledge, or demonstrate proficiency with modern tools and AI integration
Aspiring digital marketers seeking hands-on experience to stand out in job applications
Entrepreneurs and small business owners who want to create and manage effective digital campaigns for their own brands
Career changers transitioning into the marketing field and needing practical experience
Freelancers and consultants aiming to showcase their expertise to clients or expand their service offerings
Completing this capstone project gives you a hands-on opportunity to apply what you've learned in the IBM Digital Marketing and Growth Hacking in a practical, real-world context. In this project, you’ll develop a full digital marketing campaign for a hypothetical brand, including assets like a campaign brief, SEO plan, ad copy, social media calendar, email sequence, product page, and performance analysis report.
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
More questions
Financial aid available,