Coursera
Creating Engaging Content for YouTube
Coursera

Creating Engaging Content for YouTube

Cara Nicole

Instructor: Cara Nicole

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

11 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
Earn a Certificate
With paid plans
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

11 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
Earn a Certificate
With paid plans

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

28 assignments

Taught in English

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This course is part of the Content Creation for TikTok, YouTube, Instagram, Facebook Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
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There are 4 modules in this course

In this module, you'll build a strong foundation for creating content on YouTube. You'll explore the platform's features, understand how the algorithm works, and learn about the content ecosystem. You'll set up your own optimized channel, navigate YouTube Studio's management tools, and develop your initial content strategy with content pillars. By the end of this module, you'll have a professionally branded channel ready for content creation.

What's included

5 readings9 assignments2 plugins

This module equips you with the fundamental skills needed to produce high-quality YouTube videos. You'll master the entire video production workflow, from writing compelling scripts to recording and editing professional-looking content. You'll learn accessible production techniques using smartphones and entry-level editing software, allowing you to create engaging content without expensive equipment. By the end of this module, you'll be able to confidently plan, shoot, and edit videos that capture viewer attention.

What's included

3 readings7 assignments1 plugin

In this module, you'll discover powerful strategies for growing your YouTube audience and fostering community engagement. You'll learn to create sustainable content schedules, produce YouTube Shorts that complement your long-form content, and implement effective live streaming approaches. You'll master techniques for building an active, engaged community around your channel through consistent publishing and strategic audience interaction. By the end of this module, you'll have a comprehensive toolkit for channel growth and audience development.

What's included

3 readings7 assignments1 plugin

This module teaches you advanced techniques for channel optimization, analytics interpretation, and monetization. You'll learn to analyze performance data to make data-driven content decisions, implement SEO strategies for better discovery, and prepare for channel monetization. The module culminates in a comprehensive final project where you'll create a complete YouTube channel launch package for a fictional bakery, applying all skills you've learned throughout the course. By the end of this module, you'll have both the knowledge and portfolio piece to demonstrate your YouTube content creation expertise.

What's included

2 readings5 assignments2 plugins

Instructor

Cara Nicole
Coursera
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