Content Creation for TikTok, YouTube, Instagram, Facebook Professional Certificate

Develop Essential Content Creation Skills. Build engaging content for TikTok, YouTube, Instagram and Facebook.

Instructors: Nina Ottaviano

Included with Coursera Plus

Learn more

4 course series

Earn a career credential that demonstrates your expertise

Beginner level

Recommended experience

2 months

at 6 hours a week

Flexible schedule

Learn at your own pace

4 course series

Earn a career credential that demonstrates your expertise

Beginner level

Recommended experience

2 months

at 6 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Create engaging visual content optimized for TikTok, YouTube, Instagram, and Facebook using platform-specific tools and storytelling techniques
Build and engage online communities through effective content strategies, interactive features, and community management techniques
Analyze content performance using platform analytics to make data-driven decisions that improve reach and engagement
Develop sustainable content workflows that balance planned content with trend opportunities across multiple social media platforms

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your career with in-demand skills

Receive professional-level training from Coursera
Demonstrate your technical proficiency
Earn an employer-recognized certificate from Coursera

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Professional Certificate - 4 course series

The demand for skilled content creators continues to grow and this Professional Certificate equips you with in-demand skills to create engaging content for TikTok, YouTube, Instagram, and Facebook. No prior experience is required to get started.

Developed by industry experts at Coursera, you'll learn platform-specific strategies including visual storytelling, video and photo production, content strategy, and audience growth tactics.

Perfect for those pursuing opportunities in digital marketing, content creation, or building a personal brand, this program provides essential skills for both professional advancement and creative expression.

You'll gain hands-on experience with each platform while working on practical projects that demonstrate your content creation, social media management, and analytics capabilities.

By the end of the program, you'll be able to:

Create visually compelling content using each platform's native tools and features
Develop platform-specific storytelling techniques that capture audience attention
Master video production fundamentals using accessible equipment and software
Build engaged online communities through strategic content planning
Analyze content performance and optimize for greater reach and engagement
Apply AI tools to enhance your content creation workflow

You'll finish with a portfolio of projects and a Professional Certificate showcasing your expertise—ready to excel in today's digital landscape.

Applied Learning Project

Throughout this program, you’ll complete hands-on projects related to your own interests and a fictional artisanal bakery, Crumb & Kettle, gaining a firm grasp on crafting engaging content, managing social media platforms, and employing strategies to build online communities.

Projects

Instagram: Create a week’s worth of strategic content, including photos, stories, and reels
Facebook: Build a community engagement campaign with diverse post formats and group management strategies
YouTube: Produce a channel launch package featuring tutorial videos, shorts, and optimized channel elements
TikTok: Create a content campaign focusing on engaging storytelling, creative video production, and strategic content planning

These projects will enable you to apply strategic thinking and hone technical skills. You’ll also have a portfolio that showcases your ability to create platform-optimized content that drives tangible business results—ideal for sharing with potential employers or clients.

Creating Engaging Content for Instagram

Course 113 hours

What you'll learn

Learn the art of visual storytelling on Instagram and develop essential content creation skills for today's most visually-driven platform. This course takes you from setting up your account to creating professional-quality photos, Stories, Reels, and carousel posts that capture audience attention and drive engagement.

Through hands-on lessons, you'll learn to craft compelling visual narratives, write engaging captions, and build a cohesive brand identity that resonates with your target audience. You'll explore Instagram's algorithm and discover how to optimize your content for maximum reach and impact. By the end of this course, you will be able to: - Create visually compelling photos, Stories, and Reels using Instagram's native tools - Develop a cohesive visual identity and content strategy - Write engaging captions that drive audience interaction - Implement effective hashtag strategies to increase content discoverability - Analyze content performance using Instagram Insights to optimize your strategy - Build and engage an Instagram community through strategic content planning Gain practical experience by completing activities for your personal account and a final project developing a comprehensive content campaign for a fictional brand.

Creating Engaging Content for Facebook

Course 213 hours

What you'll learn

Develop the skills to create diverse and engaging Facebook content that builds active communities and drives meaningful interactions. This course covers everything from crafting compelling written posts and visual content to managing groups, hosting live broadcasts, and leveraging Facebook's powerful engagement tools.

You'll learn how Facebook's algorithm prioritizes content and how to optimize your posts for maximum visibility and impact. Through practical lessons, you'll explore effective storytelling techniques, visual design principles, and video production strategies specifically tailored for Facebook's ecosystem. By the end of this course, you will be able to: - Create engaging written posts, visual content, and videos optimized for Facebook's algorithm - Build and manage active Facebook communities through Groups and interactive features - Plan and execute successful Facebook Live broadcasts that foster real-time engagement - Develop efficient content scheduling workflows using Meta Business Suite - Analyze content performance using Facebook Insights to refine your approach - Implement platform-specific SEO and hashtag strategies to increase content discoverability Apply your skills in a comprehensive project where you'll develop a Facebook content and engagement campaign for a fictional brand.

Creating Engaging Content for YouTube

Course 315 hours

What you'll learn

Learn the video production process for YouTube, from planning and scripting to shooting, editing, and channel optimization. This course teaches you how to create professional-quality videos that capture viewer attention and leverage YouTube's powerful algorithm for maximum reach and engagement.

Through hands-on lessons, you'll learn to develop compelling video scripts, produce high-quality content using accessible equipment, and implement YouTube SEO best practices. You'll also discover strategies for creating effective YouTube Shorts, managing live streams, and building a sustainable channel strategy that drives audience growth. By the end of this course, you will be able to: - Create professional-quality videos optimized for YouTube's platform and algorithm - Develop compelling video scripts and storyboards that maintain viewer attention - Master video production techniques using smartphones and basic editing software - Design effective channel branding and content strategies - Build and engage a YouTube community through strategic content planning - Analyze channel performance and optimize content using YouTube Analytics - Implement YouTube monetization strategies and growth opportunities Apply your skills in a final project where you'll create a complete YouTube channel launch package for a fictional brand.

Creating Engaging Content for TikTok

Course 40 minutes

What you'll learn

Master the art of short-form video storytelling on TikTok and develop essential content creation skills for today's most dynamic video platform. This course takes you from setting up your account to creating attention-grabbing videos, duets, stitches, and TikTok LIVE content that captivate audiences and drive engagement.

Through hands-on lessons, you'll learn to craft compelling visual narratives, use trending sounds and effects, and build a cohesive brand identity that resonates with your target audience. You'll explore TikTok's algorithm and discover how to optimize your content for maximum reach and impact. By the end of this course, you will be able to: - Create engaging and shareable content in various formats, including short-form videos, image carousels, and longer videos using TikTok's native tools - Develop a cohesive content identity and strategy specific to TikTok - Use trending sounds, effects, and formats effectively - Implement effective hashtag strategies to increase content discoverability - Analyze content performance using TikTok Analytics to optimize your strategy - Build and engage a TikTok community through strategic content planning and enhanced messaging features - Leverage TikTok Shop and monetization opportunities Gain practical experience by completing activities for your personal account and a final project developing a comprehensive content campaign for a fictional brand.

Instructors

Nina Ottaviano

Coursera

1 Course1 learner

Offered by

Coursera

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Marketing? Start here.

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Learn more

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Explore degrees

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Learn more

Frequently asked questions

This program is designed for beginners and social media enthusiasts who want to develop professional content creation skills for TikTok, YouTube, Instagram, and Facebook. It's perfect for aspiring content creators, small business owners, marketing professionals, or anyone looking to build an engaged online presence across major social platforms. Whether you want to start a career in social media content creation, grow your personal brand, or enhance your organization's digital presence, this certificate provides the practical skills and platform-specific knowledge needed to create compelling content that resonates with audiences.

No prior content creation or social media management experience is required to succeed in this program. You'll start with the fundamentals on each platform and progress to more advanced techniques. Basic computer skills and access to a smartphone with a camera are recommended, as you'll be creating and editing content throughout the courses. While we'll teach you how to enhance your photos and videos, we do assume you have basic familiarity with using your smartphone's camera for taking pictures and recording simple videos. All platform-specific tools and progressive techniques will be taught from the ground up, making this program accessible to beginners while still valuable for those with some social media experience.

The Content Creation Professional Certificate is designed to be completed in approximately 2 months when dedicating 6 hours per week to learning. The program consists of three comprehensive courses covering TikTok, YouTube, Instagram, and Facebook content creation, with each course taking about 2-3 weeks to complete. The self-paced format allows you to learn according to your own schedule, so you can complete it more quickly if you devote more time weekly or extend your learning journey if needed.

Yes! This program is highly practical and hands-on. Throughout the three courses, you'll create real content for TikTok, YouTube, Instagram, and Facebook including photos, Stories, Reels, Feed posts, Facebook videos, YouTube tutorials, and more. You'll complete cumulative projects for a fictional bakery brand, "Crumb & Kettle," giving you portfolio-ready content examples. Every module includes hands-on activities where you'll apply what you've learned by creating platform-specific content and receiving feedback to improve your skills.

Absolutely! This Professional Certificate specifically addresses monetization strategies for each platform. You'll learn about Instagram brand collaborations and sponsored content, Facebook's revenue features, YouTube's Partner Program requirements, and TikTok's Creator Fund and commercial opportunities. The program covers how to create content that appeals to potential brand partners, how to approach monetization on each platform, and how to build the engagement metrics necessary for revenue opportunities. While building a profitable content creation business takes time and consistency, this certificate provides the foundational knowledge and strategies to begin your monetization journey across all three platforms.

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Certificate, you’re automatically subscribed to the full Certificate. Visit your learner dashboard to track your progress.