Real-World Product Management Specialization

Sponsored by AWS.. Is product management right for you? How do you get your first, or next, product management role? Learn from Nancy Wang, one of the youngest general managers and director of product and engineering at AWS, and 20 other real, full-time product leaders, including CEOs, who make hiring and promotion decisions across the industry! Learn from the same playbooks as Amazon, Google, Meta, Microsoft, and startups! Hone your skills with real-world projects and hundreds of real PM interview questions. ACE® approved—upon completion, you can earn up to 6 college credits.

Instructor: Nancy Wang

23,571 already enrolled

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4 course series

Get in-depth knowledge of a subject

4.5

(816 reviews)

Beginner level

Recommended experience

Flexible schedule

1 month, 10 hours a week

Learn at your own pace

Earn a Certificate

With paid plans

4 course series

Get in-depth knowledge of a subject

4.5

(816 reviews)

Beginner level

Recommended experience

Flexible schedule

1 month, 10 hours a week

Learn at your own pace

Earn a Certificate

With paid plans

What you'll learn

How elite PMs work backward from their customers using personas, interviews, journeys; PRDs, PRFAQs; MPVs, market sizing, and competitive analyses.
How elite PMs show their success using velocity, KPIs, OKRs, North Stars, A/B/n tests, NPS, CSAT, CES, cohort analyses, LTV, pricing, and financials.
Lead and work with customers, engineers, designers, data scientists, AI, and ML! Practice technical skills asked by Amazon, Google, and Microsoft.
Ace PM interviews! Train using real PM interview questions. Using our app, practice on hundreds asked by Amazon, Google, Facebook, and Microsoft.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

Build towards a degree

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See how employees at top companies are mastering in-demand skills

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Advance your subject-matter expertise

Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
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Share it on social media and in your performance review

Specialization - 4 course series

Learn product management using the same curriculum as Amazon and Google PMs! Gain insights to impress on your first (or next) product manager (PM) role.

Lead instructor Nancy Wang, Director and General Manager of Data Protection Services at Amazon Web Services, and former Rubrik and Google PM leader shares the key business, technical, design, and leadership skills necessary for success at PM roles at the world’s top technology companies. These skills will serve you throughout your career.

Learn the most desired product management skills from 20 product leaders at Amazon, Google/Alphabet, Facebook/Instagram, and Silicon Valley startups. View the full list of our industry leading teaching talent in our course descriptions below!

Ready to interview? We dedicate 30% of this Specialization to teaching how to impress during your next interview and role. Learn how to systematically attack each type of product management interview question. Watch two live PM interviews (one Google, one Amazon) with real-time feedback and practice your interview skills with hundreds of real PM interview questions asked by Amazon, Google, Meta, and Microsoft! This Specialization is ACE® approved—when you complete it, you can earn up to 6 college credits.

Applied Learning Project

Bring your own product or idea as we:

1. Map your customer personas and journeys

2. Involve non-buyers to influence buyers

3. Apply Bain's elements of value

4. Draft PRDs and PRFAQs

5. Size your product market using TAM, SAM, and SOM

6. Perform competitive analyses

7. Draft your product vision, roadmap, and backlog

8. Draft Google-style OKRs

9. Design an A/B test

10. Calculate NPS, CSAT, and CES

11. Addict your customers across your product journey

12. Price your product

13. Research competitors' LTV

14. Analyze financial statements

15. Lead with designers & engineers

16. Answer real technical PM interview questions

17. Practice real behavioral, product design, strategy, data analysis, and estimation PM interview questions.

(Facebook calls the question types above leadership & drive, product sense, and execution -- you'll practice those too!)

18. Resist your proxies

19. Realign your metrics with your product vision

And more!

The Business of Product Management I

Course 115 hours4.5 (791 ratings)

What you'll learn

Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.
Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.
Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.
Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.

Skills you'll gain

Category: Innovation

Category: Product Strategy

Category: Product Requirements

Category: Product Roadmaps

Category: Tech Leadership

Category: Customer Insights

Category: New Product Development

Category: Market Analysis

Category: Product Lifecycle Management

Category: Customer experience strategy (CX)

Category: Persuasive Communication

Category: B2B Sales

Category: Product Management

Category: Go-to-market Strategy

Category: Product/Market Fit

Category: Competitive Analysis

The Business of Product Management II

Course 213 hours4.7 (225 ratings)

What you'll learn

Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.

Skills you'll gain

Category: Financial Analysis

Category: Innovation

Category: Product Roadmaps

Category: Monetization Strategy

Category: Key Performance Indicators (KPIs)

Category: Data-Driven Decision-Making

Category: Financial Statement Analysis

Category: Continuous Improvement Process

Category: Customer Retention

Category: A/B/n testing

Category: KPIs OKRs North Stars

Category: Product Lifecycle Management

Category: Customer experience strategy (CX)

Category: Product Management

Category: Product Development

Category: OODA Loops

Category: Revenue Management

Category: Agile Methodology

The Art & Science of Product Management

Course 39 hours4.4 (149 ratings)

What you'll learn

Leading Designers.Learn basic design concepts. Understand differences between designers and PMs, and how those differences promote synergy.
The AI-ML-Powered PM. Learn the difference between AI, ML, and deep learning. Spot examples of how AI might supercharge your products or PM work.
Leading Engineers.Learn basic software engineering concepts. Understand differences between engineers and PMs, and how to promote synergy.
Ace PM Technical Interview Questions. Use basic engineering concepts to answer real PM interview questions from Microsoft, Google, and Amazon.

Skills you'll gain

Category: Artificial Intelligence and Machine Learning (AI/ML)

Category: AI/ML

Category: Interviewing Skills

Category: Lead Engineers

Category: Lead Designers

Category: Cross-Functional Team Leadership

Category: Technical Literacy

Category: Machine Learning

Category: Artificial Intelligence

Category: Deep Learning

Category: User Experience Design

Category: Product Management

Category: Team Leadership

Category: Technical Product Management

Category: Design

Category: Technical PM Interview

Acing the Product Management Interview

Course 414 hours4.6 (115 ratings)

What you'll learn

Earn Trust. Learn where most job opportunities are found, how to network effectively, and how to continue networking throughout your career.
Hire and Develop the Best. Leaders raise the bar with every hire. Learn how to meet that bar by practicing real PM interview questions.
Interviewer Sense. Nancy, having interviewed many PM candidates, explains her thoughts and strategies during mock Google and Amazon interviews.
It’s Always Day One. Learn about your next opportunities for learning, how AWIP can help advance your career, and how to build your brand.

Skills you'll gain

Category: Product Strategy

Category: Interviewing Skills

Category: Professional Networking

Category: Branding

Category: Amazon Web Services

Category: Talent Sourcing

Category: Estimation Interview

Category: Product Marketing

Category: Strategy Interview

Category: Product Management

Category: Data Analysis Interview

Category: Recruitment

Category: Product Design Interview

Category: Verbal Communication Skills

Category: Performance Management

Category: Behavioral Interview

Instructor

Nancy Wang

Advancing Women in Tech

10 Courses46,803 learners

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Advancing Women in Tech

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Degree credit eligible

This Specialization has ACE® recommendation. It is eligible for college credit at participating U.S. colleges and universities. Note: The decision to accept specific credit recommendations is up to each institution.

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Frequently asked questions

Yes. The Real-World Cloud Product Management Specialization has secured a credit recommendation from the American Council on Education's (ACE) ACE Credit Recommendation, which is the industry standard for translating workplace learning to college credit. Learners can earn a recommendation of 6 college credits for completing the program--the equivalent of 1.5 college courses at the undergraduate level. This aims to help open up additional pathways to learners who are interested in higher education and prepare them for entry-level jobs.

To share proof of completion with schools, certificate graduates will receive an email prompting them to claim their Credly Badge, which contains the ACE®️ credit recommendation. Once claimed, you will receive a competency-based transcript that signifies the credit recommendation, which can be shared directly with a school from the Credly platform. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed.

Please see Coursera’s ACE Recommendations FAQ.

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.