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Learner Reviews & Feedback for The Digital Marketing Revolution by University of Illinois Urbana-Champaign

4.7
stars
1,735 ratings

About the Course

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

AS

Oct 11, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK

Apr 2, 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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Sep 17, 2024

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Feb 28, 2024

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Nov 5, 2022

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May 14, 2022

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Mar 14, 2022

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Jan 20, 2022

BEST

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Jan 13, 2022

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Aug 24, 2021

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Oct 4, 2020

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Jan 24, 2020

Good

By Nhung H

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Nov 8, 2024

10đ

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Sep 20, 2024

tốt

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May 1, 2022

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By Ali a

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Nov 6, 2020

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Feb 23, 2025

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Dec 20, 2021

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Oct 2, 2024

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Apr 13, 2022

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By Deleted A

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Aug 19, 2019

G

By el_Jenwa

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Aug 17, 2022

Well from the beginning of my journey from Module 1 to 4, I would say it has really been an amazing and interesting one. I learnt alot especially from the Vicarious Activities, so many things I didn't know existed like the Mechanical Keyboard, Ink Hunter App and the Thingiverse Customizer. Also the Honors Assignments like Visiting a Physical Store, and Downloading an Augmented Reality app.These exercises made me experience a whole different type of feeling while learning and made me think outside my normal life as a person. The Module Quiz and Case Study exercises ain't quite difficult, if you really pay close attention during the lectures, take few notes and jott some important questions been asked. Am pretty sure you'll have higer grades, cause those are the bullet answers to the Quizzes and Assignments. Finally I enjoyed the Illinois Athletes article like common you had wish you were there. And I want to personally add, I would really love to visit the University Of Illinois someday (that's if am privilege like a scholarship or tour). At least to visit places mentioned in this Course especially the Athletic Stadium. My final words of appreciation goes to University of Illinois for accepting my financial aid and letting me take part in this Course, The head lecturer Mr. Aric and finally Coursera for this educative plate form. Thanks a bunch and I sincerely appreciate!!